Instructor Manuals For Applied Marketing, 2nd Edition Daniel Padgett
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ISBN: 978-1-119-69061-0 May 2021 368 Pages
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Description
TABLE OF CONTENTS
1 What Is Marketing?
2 Organizing and Planning for Marketing Strategy
3 The Marketing Environment
4 Customer Behavior
5 The Role of Research in Marketing
6 Using Segmentation, Targeting, and Positioning to Distinguish a Brand Within the Market
7 Applying the Marketing Mix
8 Delivering Products and Brands That Meet Customer Needs
9 Place Decisions and Customer Convenience
10 Managing Price and Customer Cost Perceptions
11 Using Promotion to Communicate with Customers
12 Encouraging Participation to Connect with Customers
13 Measuring Marketing Effectiveness Through Metrics
14 Developing an Integrated Marketing Mix
15 Finalizing a Marketing Plan