Instructor’s Manual for Consumer Behavior Buying, Having, and Being, 12th Edition Michael R. Solomon

Description

Table of Contents

1. Buying, Having, and Being: An Introduction to Consumer Behavior

2. Consumer and Social Well-Being

3. Perception

4. Learning and Memory

5. Motivation and Affect

6. The Self: Mind, Gender, and Body

7. Personality, Lifestyles, and Values

8. Attitudes and Persuasive Communications

9. Decision Making

10. Buying, Using, and Disposing

11. Groups and Social Media

12. Income and Social Class

13. Subcultures

14. Culture