KEYS For Principles and Practice of Sport Management Sixth Edition Lisa P. Masteralexis

Description

• Part  I  Foundations of Sport Management
•   Chapter  1  History of Sport Management
•   Chapter  2  Management Principles Applied to Sport Management
•   Chapter  3  Marketing Principles Applied to Sport Management
•   Chapter  4  Financial and Economic Principles Applied to Sport Management
•   Chapter  5  Legal Principles Applied to Sport Management
•   Chapter  6  Ethical Principles Applied to Sport Management
• Part  II  Amateur Sport Industry
•   Chapter  7  High School and Youth Sport
•   Chapter  8  Collegiate Sport
•   Chapter  9  International Sport
• Part  III  Professional Sport Industry
•   Chapter  10  Professional Sport
•   Chapter  11  Sports Agency
• Part  IV  Sport Industry Support Segments
•   Chapter  12  Facility Management
•   Chapter  13  Event Management
•   Chapter  14  Sport Sales
•   Chapter  15  Sport Sponsorship
•   Chapter  16  Sport Analytics
•   Chapter  17  Sport Broadcasting
•   Chapter  18  The Sporting Goods and Licensed Products Industries
• Part  V  Lifestyle Sports
•   Chapter  19  Recreation and Golf Club Management
• Part  VI  Career Preparation
•   Chapter  20  Strategies for Career Success