Solution Manuals For Retailing Management 6th Edition By Michael Levy

Description

Section 1 The World of Retailing

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behaviour

Section 2 Retailing Strategy

Retail Market Strategy

Retail Locations Strategy-Trade Area Decisions and Site Assessment

Store Design, Layout, and Visual Merchandising Strategy

International Retailing Strategy

Section 3 Financial Management

Financial Strategy

Information Systems and Supply Chain Management

Buying Strategies

Retail Pricing

Section 4 Store Management

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix