Test Bank For Applied Marketing, 1st Canadian Edition by Rochelle Grayson

Description

TABLE OF CONTENTS

1. What is Marketing

2. Marketing Strategy

3. The Marketing Environment

4. Customer Behavior

5. Research in Marketing

6. Segmentation, Targeting, and Positioning

7. Applying the Marketing Mix

8. Products, Brands, and Customer Needs

9. Place Decisions and Customer Convenience

10. Managing Price and Customer Cost Perceptions

11. Promoting to Communicate with Customers

12. Encouraging Participation to Connect with Customers

13. Measuring Marketing Effectiveness Through Metrics

14. Developing an Integrated Marketing Mix

15. Finalizing a Marketing Plan