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Test Bank For Essentials of Health Care Marketing, Fifth Edition Eric N. Berkowitz

Test Bank For Essentials of Health Care Marketing, Fifth Edition Eric N. Berkowitz

Original price was: $120.00.Current price is: $65.00. & Free Shipping

ISBN: 9781284200157

Jones & Bartlett Learning

 

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Description

  • Chapter  1  The Meaning of Marketing
  • Chapter  2  Marketing Strategy
  • Chapter  3  The Environment of Marketing Strategy
  • Chapter  4  Buyer Behavior
  • Chapter  5  Marketing Research
  • Chapter  6  Market Segmentation
  • Chapter  7  Developing Customer Loyalty
  • Chapter  8  Marketing in the Digital Age
  • Chapter  9  Product Strategy
  • Chapter  10  Prices
  • Chapter  11  Distribution
  • Chapter  12  Promotion
  • Chapter  13  Advertising
  • Chapter  14  Sales and Sales Management
  • Chapter  15  Controlling and Monitoring
  • Chapter  16  Ethical Considerations in Marketing

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