Test Bank For Essentials of Marketing Analytics 1st Edition By Joseph Hair

Description

PART ONE: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENT

Chapter 1: Introduction to Marketing Analytics

Chapter 2: Data Management

PART TWO: EXPLORING AND VISUALIZING DATA PATTERNS

Chapter 3: Exploratory Data Analysis Using Cognitive Analytics

Chapter 4: Data Visualization

PART THREE: ANALYTICAL METHODS FOR SUPERVISED LEARNING

Chapter 5: Regression Analysis

Chapter 6: Neural Networks

Chapter 7: Automated Machine Learning

PART FOUR: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING

Chapter 8: Cluster Analysis

Chapter 9: Market Basket Analysis

PART FIVE: EMERGING ANALYTICAL APPROACHES

Chapter 10: Natural Language Processing – Text Mining and Sentiment Analysis

Chapter 11: Social Network Analysis

Chapter 12: Web Analytics